Day 10: Instafeedmakeover

Day 10 of the #instafeedmakeover is: “Your dreams in one post.”

To be honest, I’m pretty much already living my dream; I work for myself, make my own hours, take time off when I want, create whatever I can dream up, and manage to pay the bills doing so. I have literally no complaints. 👍🏼😜

But since you’re asking, if I could, I would hand-letter magazine covers, and have a really incredible online merch store. And I would magically have the extra hours to do it all.

Really, I just want to continue being creative and sharing my work with the world. If nothing else ever comes of MakeMediaCo., I’ll be perfectly content. I’m not really sure how I ended up here, but I’m beyond blessed to do what I love. In then end, that’s really all I can ask for. 💕

Day 9: Instafeedmakeover

Day 9 of the #instafeedmakeover is “Why do you do what you do?” Why the heck not?! 😀👍🏼

You have to do what makes you happy. And this definitely fits the bill. I have the pleasure of being my own boss, I have complete creative autonomy, and I make my own schedule. Plus, I can stay at home with my son, which is the most important reason I do this. Everything else is icing on the cake.
Template by Available on @creativemarket. And don’t forget to use the code in my profile for 15% OFF any Social Media template!

Day 8: Instafeedmakeover

Day 8 of the #instafeedmakeover is “What are you working on?" Well friends, things are about to get really disappointing. 😜 I got nothing. For reals. I'm taking a little break.

My goal was to create one product each month for the entire year. Which I've done so far, but it's been challenging. Last Monday I released something new, so I’m just going to hang out for a few weeks, enjoy summer, organize my office and clean up my desktop. 😜

And to be perfectly honest, I've been neglecting myself a bit, so I'd like a little ME-time. This job is great, but your personal and mental health are more important than the hustle. #true 😀👍🏼

Template by <>. Available on @creativemarket. And don’t forget to use the code in my profile for 15% OFF any Social Media template! .

DAY 7: Instafeedmakeover

Day 7 of the #instafeedmakeover is “How does your product impact others?” This one’s tricky. The vast majority of people will simply buy a product and disappear, so there’s no real way to know if your work fits the bill. I mean, I get support requests all the time, and a “thank you” generally follows after I fix an issue, but that’s DEFINITELY not the same as a good ‘ol fashioned, pat on the back, ya know?! 😜👍🏼

But every once in a while, a message like this lands in my inbox and I get all the feels. 💕 (This came yesterday while I was brainstorming for this post. No kidding.):

"Hi Callie,
“Just bought it in the big bundle - LOVE, love, love it! I already had a few of them,
but there’s plenty of new ones to love! Keep up the awesome work!!! Have a great weekend.”

Awwww, right?! 💕 I do this job because I love it. It’s that simple. I feel like being creative simply gives me purpose, and I’m thankful every day for how the last 4 years have unfolded. So when buyers take the time to shoot me a message about how useful a product is, or how beautifully their work turned out, it validates all the late nights, tedious hours of kerning and endless font testing.

This job is a labor of love, so I genuinely hope that people find as much joy in using my work, as I do in creating it. 💕

Template by Available on @creativemarket. And don’t forget to use the code in my profile for 15% OFF any Social Media template!

DAY 5: Instafeedmakeover

Day 5 of the #instafeedmakeover is “Your lifestyle in a post.” This one makes me laugh. 😆
If you know me at all, you probably already know how I roll: Coffee, yoga pants or jeans, dry shampoo, mascara, iPad Pro, a cold La Croix, a car full of sports equipment, and a kid in the backseat. Oh, and I work a little too. 😜

My house is not quiet, but it’s relatively clean. (My OCD won’t allow a dirty floor). I moved 5 months ago, but still haven’t unpacked my office. I rarely cook. I love movies. If I start something, I finish it. Even if it’s a year later (Hence, the office). I hate grape-flavored anything, and putting nuts in desserts should be considered a crime. I love a good deal. If I ever become a millionaire, I guarantee, I’ll still clip coupons. I love my family. My little boy is my greatest achievement. He goes full-throttle from dawn ’til dusk, but loves to cuddle before bed, and it melts my heart. 💕

Honestly, my lifestyle is pretty simple. Get up. Caffeinate. Make a living. Get through the day. Love on your family. Rinse and repeat. I really can't ask for much more. #soblessed 😊

DAY 4: Instafeedmakeover

Day 4 of the #instafeedmakeover is “What or who has been your biggest inspiration?” 🤔

It’s no easy task creating a list of those who inspire you most, but here a few creatives that continually turn my head with their unique talents. 👍🏼
1.) Years ago, #dana_tanamach served as my introduction to hand-lettering. I inadvertently stumbled across her work before I ever dabbled in font design, and was instantly drawn to the intricacy and timeless feel of her lettering. If you’re not familiar with her work, definitely check her out. You won’t be disappointed.
2.) The work of #stefankunz just speaks to me. I swear, he can letter whenever, where ever and on whatever. If you want to see banana or beer bottle lettering, then he’s the guy to check out.
3.) When I found #lindsay_letters, I had already made several fonts of my own, but her gorgeous flowing, organic style definitely served as inspiration for some of my future typefaces. Sometimes I hop over to her site to see if there’s anything new I should add to my walls.
4.) I discovered #southernangela by accident while poking around Pinterest one day. Man-oh-man, can this lady letter. Just check out her site and you’ll see how versatile her work is. I wish lettering skills rubbed off, because I’d just have her mail me some. ;)

Image by @twigyposts’ Stock Photos for Instagram, available on @creativemarket. And don’t forget to use the code in my profile for 15% OFF!! 😘

*P.S.: I purposely didn't tag those fine folks, because I'm seriously trying not to be annoying. 😜

DAY 3: Instafeedmakeover

Day 3 of the #instafeedmakeover is “Your Day-to-Day in a Nutshell.” 😀

I figured it would be fun to do a little lettering on this morning’s coffee cup to show what my days are like. 👍🏼☕️ Would you believe that since May, I’m only able to spend about 5-10% of the day working?! Ugh, it actually pains me to do the math on that, but my family comes first, and they demand far more attention that any font could ever require.

I’m a mom to a highly-energetic five-year-old, who plays soccer, t-ball, hockey, golf and also takes swim lessons. I mean, what? 😳 That even sounds ridiculous to me, but whenever I suggest cutting an activity, he says something like, “Maybe I should take karate too.” This kid…😜 So, lately my day starts with coffee (obviously), then ‘mom stuff,’ like driving my kid to a practice or game, then maybe a playdate, lunch at Chick-fil-A, a few errands, doing a load of never-ending laundry, magically coming up with something edible for dinner, maybe squeezing in a shower, and then emails and work at roughly 9:30pm. Work until midnight. Do it all again tomorrow. 💪🏼😜


When my husband’s home from work, I can devote larger chunks of time to font design, but there’s not much consistency to our schedules. Sometimes I think it would be so much easier to just have a 9-5pm, but that would eliminate so much chaos…and what’s the fun in that?! 😂

Today’s template is from's, Oslo collection. Grab his templates on @creativemarket and use the code in my profile for 15% OFF!!

DAY 2: Instafeedmakeover

Day 2 of the #instafeedmakeover is “Show Your Product/Work.” Talk about difficult! All my work is a complete labor of love, so it’s hard to summarize the past 5 years in just one image, but here’s a little snippet of what I do. 😀🙌🏼 I’ve been asked more than once, “How do you know your fonts when you see them?” Well, I mean, how do you know your kids when you see them? Ha ha. You just KNOW.  It’s YOU who spent the time and energy on each distinct brush stroke, so spotting your work in the wild is just second nature.

Recently I’ve found it pretty hard to summarize what exactly I do. What I tell others has changed quite a bit over the years. I used to be a Web Designer, followed by a Graphic Designer. These days I’m a bit of an illustrator, but mostly, I’m a Type Designer. Something I really just fell into, but something that’s become a love affair. 💕

In case you were curious, all my work is either hand-drawn/inked on paper or with an iPad Pro. Then I use a combination of Photoshop, Illustrator, Glyphs and Fontographer to build my final typefaces. It’s quite a process, but the satisfaction of seeing my finished work is more than enough incentive to keep it up.

👍🏼 Today’s template is from @rosemarywatson! Grab her templates HERE, and use THIS code for 15% off your Social Media Templates on Creative Market!

DAY 1: instafeedmakeover

I've kindly been asked by the fine folks at Creative Market to take part in the Insta Feed Makeover this week. Clearly, they think my Instagram feed needs work. (tee hee). But seriously, I've been thinking I needed a little update for a while now, so this is actually the nudge I needed (Two thumbs up)!

So, for the next 10 days, I'll be using Templates from the new Social Media Library to freshen up my little insta account. Feel free to follow along to learn a few things about my process, my software, and maybe a tidbit or two about myself. ;)

Today's template was brought to you by Ruben Stom.

The Work-Life Balance Myth (for mamas)

I often hear other working mothers discuss how difficult it is to raise a family and simultaneously hold down a career. And I'm here to say, "AMEN SISTERS."

They're right. They're ALL right. It is hard. Real hard. So hard, that some days just feel heavy. Don't get me wrong, there are days where you can really let your hair down, and truly enjoy the moment. I mean, it's not all chaos. But there are other days where you'll visit the Chick-fil-a drive thru more than once (guilty). And days where the laundry gets refreshed 5 times, but never folded (You know who you are. Also guilty). And other days where a shower is out of the question before 10pm, but you're so tired. Too tired. So, you just tell yourself, "I'll tackle that tomorrow," while generously applying Cherry Blossom body mist. Trust me, there will be those days...

I recently exchanged emails with a fellow designer (who I really admire), and he curiously asked what my workday looks like. He wanted to know how I build relationships with my customers, "create such elaborate products" and basically, juggle it all. I believe his exact sentiment was, "Honestly, I don't know how you do it."

Well, I don't.

And I don't want to pretend to either. Giving false hope to other working moms, is the last thing I want to do. I want to be honest. And real. And I want people to be forgiving of me, when it's 8:00pm and a support request rolls in as I'm trying to get my son to bed. Because I'm sooooo tired at 8:00pm. And I'm probably still wearing yoga pants, with a sink full of dishes waiting for me. And the last thing I want to do is explain how to install a font, or give a refund because someone doesn't have Photoshop. At this point, the business-owner in me says, "just answer the request and go back to what you were doing," but the logical, exhausted mom in me says, "just deal with it in the morning." And then there's 4% of me that just wants to set my computer on fire.

And you know what, 9 out of 10 times, the 'business-owner' wins. Because, customer service or something like that. And part of me feels guilty for answering the request. And another part of me feels guilty if I don't. It's a lose-lose situation, but it's one I signed up for. I just roll with the punches around here.

But despite the endless 'to-do' list, the stressful moments, the missed moments, the 'mom guilt,' the 10 pounds you're still trying to lose, but can't find time to workout, the brimming inbox, and the proverbial juggling act, there's one thing that makes me feel better...the fact that EVERY SINGLE working mom I talk to, shares the EXACT SAME sentiment.

Nobody has this game figured out. And if you do, I'd like to meet you, because you are about as rare as a unicorn. Can I rub up against you for good luck? Maybe you can go with me to buy a lottery ticket?

Some days, you may feel like a well-oiled machine, where everything just falls into place, but those moments are fleeting. I'm here to tell you, there's no such thing as the 'work-life balance.' It simply doesn't exist. You do what you have to do to survive, and don't feel guilty about it. That's called, life.

So, take heart working-moms, you're doing great. Give yourself a pat on the back. And don't feel bad if you need to feed the kids chicken nuggets again tonight. It happens. They'll be fine. ;)